ShekhinahPR

One sports pr agency with a purely integrated approach

ShekhinahPR is a multi-award winning, energetic Malaysian based Sports Public Relations and Branding agency, managing and nurturing reputations for ambitious growth companies. We work with senior decision makers to build perception and brand equity for our clients.

We don’t start with numbers; we start with people. In doing so, we weave rich, emotive messages into intelligent campaigns that deliver value to your brand and stakeholders.

Dato' Christopher Raj, CEO

He is an expert on Integrated Marketing Communications (IMC) and his advice is often sought by corporate giants regarding public relation campaigns and social media strategies. He has close to 20 years of invaluable experience in Public Relations and Communications.

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Christopher Raj, CEO

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WHO WE ARE

We design efficient brand communication

We strive towards achieving milestones, we thrive to be part of history by creating history. We’ve got a steadfast amount of experience in the areas of public relations, campaigning, branding and most prominently, media management.

"Our business relationships have been guided by one simple premise; to help our clients communicate who they are to the people whose opinions matter most."

Dato' Christopher Raj, Founder & CEO of ShekhinahPR

What A Night. History was made. Passion filled the stands. The region came together under one anthem, football. Relive the best moments from the Maybank Challenge Cup 2025, where Manchester United and the ASEAN All-Stars lit up Bukit Jalil in Malaysia’s #BiggestSportingEvent of 2025.

WHAT CAN WE OFFER

PUBLIC RELATIONS

We are sharp in targeting our audience, core principle of Public Relations, analyzing the situation that is needed, we then sit down to plan the communication and activation that is required to ensure our clients succeed. Media Campaign and Strategy is drawn to suit the message and objectives.

MEDIA MANAGEMENT

Through a blend of international media relationships, Shekhinah PR offers unrivalled strategic media services to clients. In an increasingly competitive media environment, our team members engage reporters and editors around stories that build long-term reputational impartiality and break through the media clutter.

BRAND COMMUNICATION

Brand communication is all about helping realize your brand’s true potential in the market. We mount enormous efforts in translating your marketing strategy into tactical integrated communication on a large scale and across media boundaries to enhance your brand’s reputation.

TRAINING & DEVELOPMENT

Our Industry Trainers have years of experience in the PR and Communication business. They bring with them current knowledge and expertise necessary in providing professional training programs for organizations and individuals in the area of PR and Communication.

SPORTS BROADCASTING & PRODUCTION

We purchased the AFF Suzuki Cup 2020, 2018 & 2016 broadcast rights for free-to-air services in Malaysia. Over the last 10 years, we have secured TV rights for world class international sporting events including BWF Thomas & Uber Cup, BWF World Championship, BWF Malaysia Open, and also been hired to produce international events in Malaysia and Southeast Asia.

DIGITAL PR

Facebook, Twitter and other social sites have become a vital medium in today’s society, more so when it comes to building brands and creating as well as cultivating and engaging the targeted audience.