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● CaseBrand Communication2026Soh Wai Ching and Next Energy leadership at the brand ambassador agreement signing ceremony

NEXT ENERGY X SOH WAI CHING

Appointing world No. 1 tower runner Soh Wai Ching as Next Energy's official Brand Ambassador.

Next Energy, a Malaysian renewable energy company specialising in solar solutions, officially appointed world champion and world No. 1 tower runner Soh Wai Ching as its Brand Ambassador at an agreement signing ceremony.

Through the partnership, Soh Wai Ching receives annual support of up to RM150,000 covering travel, equipment and other competition preparations, allowing him to focus fully on training ahead of a packed local and international season.

The signing was followed by a press conference with Soh Wai Ching, Next Energy Group CEO Steven Chiew and Lim Chze Hong, highlighting the company's commitment to Malaysian sporting excellence and encouraging more organisations to back local talent.

The appointment comes ahead of a season that takes Soh Wai Ching from Kuantan, Kuala Lumpur and Penang to Guangzhou, Ho Chi Minh City and Barcelona, closing with the 48th Empire State Building Run-Up in New York.

Soh Wai Ching signing the brand ambassador agreement with Next Energy
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