Dato' Christopher Raj, Founder and Chief Executive Officer of ShekhinahPR
The CEO
Christopher Raj holds firm to the maxim Hard Work Beats Talent and practices this with firm conviction.
“Talent is great – it gets you off the starting block; it’s that X-factor, a wildcard that can be used as an edge to succeed. But talent is nothing without hard work. Hard work is the distinguishing factor – the energy that fuels our skills, ambitions, desires, and talents to break new barriers and excel further”.
Dato' Christopher Raj, the Founder and Chief Executive Officer of ShekhinahPR has almost three decades of experience in Public Relations and Integrated Marketing Communications – an experience that gives him a unique perspective and clout as both an industry leader and influential voice in the industry.
Dato’ Christopher Raj is a highly influential figure in the world of Sports PR and Media as the visionary Founder and CEO of ShekhinahPR, a renowned agency in South East Asia. With an illustrious career spanning nearly three decades, Dato’ Christopher has emerged as a dominant voice and industry leader. Beginning his journey as a PR Executive, he quickly ascended to prominent positions, including Media Officer with the prestigious Football Association of Malaysia. His involvement in major sports events, such as the ASEAN Football Federation and the illustrious 1997 FIFA World Youth Championships, solidified his reputation as an accomplished professional.
Additionally, Dato’ Christopher's experience as a distinguished sports journalist with New Straits Times further highlights his extensive expertise. In 2011, driven by a compelling desire to merge passion and purpose, Dato’ Christopher established ShekhinahPR, which has since emerged as a dominant force in the industry. His unwavering dedication to the field is evident through his invaluable contributions as an Executive Committee Member with the Football Association of Malaysia. Currently serving as Chairman of the Media and Public Relations Committee, Deputy Chairman of the Marketing Committee, National U17 Team Manager, and Deputy Chairman of the Affiliate Development & Relations Committee, Dato’ Christopher's influence permeates various facets of the industry.
Dato’ Christopher's pursuit of excellence is underpinned by a strong educational foundation. He holds diplomas in Public Relations from the prestigious Institute of Public Relations of Malaysia and the International Correspondence School in the UK. Moreover, his expertise is complemented by a Certificate in Corporate Communication & PR, as well as a Masters in Business Administration from the distinguish University of Ballarat in Australia. As a leader, Dato’ Christopher places paramount importance on transparent communication of the business's vision and values, fostering a cohesive and motivated ShekhinahPR team that works harmoniously towards shared objective.
