Shekhinah PR founder and Chief Executive Officer Christopher Raj obtained his Bachelor’s degree in Communications from Curtin University and Masters in Business Administration from University of Ballarat in Victoria, Australia.

He is also well versed in Integrated Marketing Communications (IMC) and is often consulted by corporate giants on public relations campaigns and social media strategies.

Of recent, Christopher was appointed Media Officer in the 16th edition of the 2015 AFC Asian Cup which was held from 9-31 January in Australia.

Christopher started as an Event Executive with Pro-Sports Management for two months before venturing into the journalism world by taking on a much challenging position as Media Officer at the Football Association of Malaysia from 1995-2003.

He had also served in the same capacity with the ASEAN Football Federation, Asian Football Confederation and 1997 FIFA World Youth Championships held in Malaysia.

He was also assigned as Media Centre Manager for cricket during the 1998 Commonwealth Games in Kuala Lumpur and also managed Arsenal Tour of Malaysia in 1999.

On a wider scale, Christopher was also appointed PR Consultant for corporate companies such as 100 Plus, Dunhill, Genting Highlands, Nestle and Standard Chartered Bank.

However, the highlight of his career was serving as consultant to Cardiff City Football Club (2010-2012) and managing and strategising PR campaigns involving English Premier League clubs in 2011 which featured Arsenal (July 13), Liverpool FC (July 16) and Chelsea FC (July 21) against the Malaysian national team at the National Stadium in Bukit Jalil. This followed by Manchester City Summer Tour and Arsenal Asia Tour in 2012.

Capitalising on the strength and depth of Shekhinah’s unyielding PR and media expertise, Christopher was also entrusted to support all initiatives in the ‘Protect the Goal Campaign’, a football-based HIV prevention programme headed by United Nations Programme on HIV/AIDS (UNAIDS) in collaboration with Asian Football Confederation, Asian Development Bank and ASEAN Football Federation.

These are among several major events undertaken by Shekhinah PR in 2014 which includes the US$1 Million Axiata Cup, FAM-Frenz Asian Champions Trophy U-16, ISTAF SuperSeries Finals, FIH Pahang Hockey Champions Challenge Trophy, AFF Suzuki Cup, WWE Live Malaysia, TNB –Malaysian Hockey League and of recent the Frenz U18 International Cup held simultaneously in Kuala Lumpur and Palembang, Indonesia.




The Former Head of Developments Programs for FIFA has over 20 years of experience in international development covering culture/sport, economic, political, security and humanitarian field. He is also experienced in developing and implementing policies, strategies, regulations, programs, projects and monitoring and evaluation mechanism.

Zanitti who also worked as a Consultant for the Asia Development Bank (ADB), Philippines and the Asian Football Confederation (AFC) from has strong analytical, problem solving and organizational skills with excellent interpersonal and communication skills acquired from working in a wide variety of public, private and grassroots organizations.

He is known for his high level of political sensitivity with proven skills in managing global organisations, fundraising and finance when he was attached as a Programme Coodinator with the Swiss Ministry of Foreign Affairs in Geneva.

Zanitti has a successful track record for innovation and change of management with the ability to lead, manage and motivate multicultural staff and teams. He is also well-known for being flexible, independent when coping with difficult and complex situations.






Juliana has joined the agency to further develop the company’s growing portfolio. She brings with her 19 years of experiences from various marketing touch points in Malaysia. Her experience spans over multiple fronts of brand activation solutions for industries such as FMCG, telecommunications, oil & gas, banking, retail marketing, beauty & health, and lifestyle products.

To add to her credentials, Juliana spear-headed her own brand activation outfit for two years, working with both local and international brands to provide marketing and communication solutions. In an effort to deep dive into the communication side of the industry, she then joined the media industry to learn the application of seamless content integration throughout all communication channels.

In her last 3 years with Zenith, she has won 7 awards that were instrumental in making Zenith Malaysia the top 3 media agency with the most gold in the Malaysia Media Awards 2012.







Seelan is equipped with in-depth knowledge of industry’s current trend and his strength to conceptualise plan, organise, promote and implement any type of events or meetings makes one of the best in the field.

He has comprehensive understanding of crucial elements which contributes to a successful event.

Seelan’s past achievements include a benchmark event for BMW Group Worldwide entry into Malaysian market, converting a historical Chin woo stadium built in 1941 into a complete fine-dining experience. The event was acknowledged as one of the most satisfying and still one of the top 5 events at the BMW archive Worldwide.

Seelan was also responsible for Munchy’s rebranding event which is to date the most glamorous event in Munchy’s history. Complete with 25 performances, multi-screen and mind blowing animated wallpapers together with a dining event, catering for 1,300 pax.

Seelan was also the first to come up with the 6-metres tiered dining structure at the Kuala Lumpur Convention Centre accommodating 1,500 guest over a three nights event for the BMW 7-series launch.