adidas Celebrates Start of the 2018 FIFA World Cup with Projection on Iconic Bolshoi Theatre

By June 14, 2018 June 18th, 2018 Newsroom

MOSCOW, (14 June 2018) – adidas Football has revealed that before the World Cup officially kicks off, it will be lighting up the Bolshoi theatre in Moscow with a selection of unique projections. On the evening of 13th June,10pm CET the iconic Moscow theatre will become a celebration of creativity and football across the game, life and world.

The projection on the Bolshoi in Moscow will come to life the eve of the World Cup for one night only. It will feature a variety of different images that celebrate the best of the World Cup and help the people of Russia support their team. The projection includes designs that features the stars of the Russian national team, ‘Together to Win’ as on the back for the Russia, jersey, Telstar18 (the official match ball), a host of leading adidas players and finally a graphic featuring images from the new adidas ‘Creativity is the Answer’ film as ‘Creativity Unites the World’.

The film is part of the new adidas ‘Creativity is the Answer’ campaign. Throughout the World Cup, adidas is demonstrating that creativity has the power to take athletes from street to stardom, to bring people together from different cultures and communities and ultimately to change the world. Across any sport or any field, adidas is seeking to prove that ‘Creativity is the Answer’ and that ‘Creativity Unites the World’.

Florian Alt, VP Brand Communications, adidas Football said of the projection:“The World Cup brings together creators from all over the world with one singular goal, to win the biggest tournament in football. This power of creativity to bring together groups is what we wanted to celebrate by projecting these modern, exciting graphic designs on to the historic Moscow Bolshoi. What may seem to be a clash between the modern and the traditional, could not be better connected. The Bolshoi, for generations the home to some of the most talented creative individuals in the world, will now serve as a showcase for some of football’s greatest creators and we hope will help get the whole country of Russia behind what should be an incredible spectacle of football.”

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