KUALA LUMPUR (16 March 2015): Since its inception in 2011, ShekhinahPR has evolved into a renowned public relations agency where its forte lies in the sports market. With a vast experience in servicing local, regional and international clients across Asia, Shekhinah has paved its way in the industry to become one of the most in-demand agencies in Malaysia.
Shekhinah’s dedication and efforts over the years came to fruition last week at the ‘PR Awards 2015 South-East Asia’ by Marketing magazine, which was held at Shangri-La Hotel, Singapore. As one of the finalists in the ‘Best Engagement for a Targeted Community’ category, Shekhinah secured the bronze medal for its outstanding work in the ‘Protect the Goal’ campaign.
The silver medal went to dnaCOMM for the ‘#tanahairku Street Art’ campaign by PETRONAS while Golin Singapore won the gold medal for Unilever Singapore’s ‘Taylor Swift The Red Tour presented by Cornetto’.
ShekhinahPR founder and Chief Executive Officer, Christopher Raj, expressed his gratitude and excitement upon winning this award as it signifies an essential milestone for the agency.
“We are grateful to have won this award, it reflects the work that we have done and this will inspire us to work harder and achieve more in the coming years,” he said.
“We would also like to thank the PR Awards committee, especially the judges, for selecting our entry as one of the finalists and awarding us with the bronze medal. In addition, our heartfelt gratitude to the Asian Football Confederation, ASEAN Football Federation, Asian Development Bank, UNAIDS & World Sports Group for giving us the opportunity to carry out this monumental project,” Raj added.
‘Protect the Goal’ is a HIV/AIDS prevention programme that serves to help tackle the risk of HIV transmission among young people through the power and popularity of football. It received tremendous support throughout Southeast Asia and was even used as a stand-alone campaign in the 2014 AFF Suzuki Cup. ‘Protect the Goal’ earned a total media coverage value of USD 23 million.
Shekhinah has undertaken some of the most ground-breaking events to have taken place in Malaysia which include the English Premier League Asia Tour 2011 (Arsenal, Liverpool & Chelsea), Manchester City Summer Tour 2012, Pestabola Merdeka 2013, WWE Live in Kuala Lumpur 2014, ISTAF Superseries 2014-2015 & the upcoming Liverpool FC Malaysia Tour 2015.
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